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The YouTube market is thriving according to a MoffettNathanson new report. YouTube is now home to nearly 3 billion monthly active viewers and is on track to surpass 4.4 billion users in 2021. The increasing popularity of short-form video (gifs, animation and live events) is one of the main reasons for this growth.
According to the report YouTube is still the best platform for evergreen videos. The platform also provides the most natural home for search-based video delivery. According to MoffettNathanson analysts YouTube content creators are an underappreciated glue which binds the entire model together.
MoffettNathanson’s report on YouTube
MoffettNathanson’s new report claims that the YouTube market will reach $11 billion in 2021. The report cites data from comScore, a research company that tracks the growth of online video consumption. YouTube has grown its monthly unique viewers by 12%, reaching 216 million in five years. YouTube has seen an increase in its user engagement and minutes spent on the site.
MoffettNathanson’s report states that YouTube TV could surpass Hulu+ Live TV by 2021. YouTube TV’s subscriptions have already surpassed those of Dish Network’s Sling TV. Sling TV offers affordable packages for many years. YouTube TV also gained 200,000 new subscribers in Q3 and now boasts a 1.6-million-subscriber base.
MoffettNathanson’s report on YouTube Monetization
MoffettNathanson has released a report about YouTube’s monetization. It shows that YouTube is on its path to $11 billion in annual revenue. This study cites data provided by comScore which tracks online video consumption. The report shows that YouTube’s unique monthly U.S. viewer count increased by 12% between May 2014. and May 2017. The report shows that YouTube’s unique monthly U.S. viewers increased by 12% between May 2014 and May 2017.
The report shows YouTube is making moves in the short-form video segment. TikTok is the market leader in short-form videos with more than 1,000,000 monthly active users. This has forced established social media platforms like YouTube to pivot in order to keep pace. According to the report YouTube’s shorter videos are reducing the value of its longer videos and decreasing its revenue from commercials. When you’ve got any type of inquiries pertaining to where and ways to make use of youtube live, you could contact us at the web-site.